A Writer’s Core Strategy: 4 Steps to Brand Positioning

What is your strategic approach when developing a competitive advantage over other writers in your category? How do you position and brand your writing? What is your experience curve and specialization? What areas are you focusing on and how is your audience finding value in what they read? Is there an obvious difference between your audience and that of your competitor’s?

With broader and more diverse avenues of communication, people are writing anything on any subject imaginable. Quality of content and diversification separates the professionals from the amateurs. When writing for a living whether you are salaried or a freelancer, you want to…Read More

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