Is The Reach of Your Marketing Strategy Shortsighted?

Does your current marketing plan target the same faction of customers that you began your business with? Are your clients specifically geared to gender, age or income levels? Typically your initial business plan will outline an identifiable category of potential customers who you feel will be the ideal fit for your products or services. Finding different segments for developing your target market can include variables such as income, education and occupation.

By determining your segment’s growth rate, which includes Read More…

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