7 Advantages for Adding Gamification to Your Marketing Mix
By Kym Gordon Moore
How do you turn a mundane product or service into an exciting adventure of fun and education? What can an organization do to keep their marketing tactics fresh and interactive? Using game techniques to engage your customers and create platforms to convert them into players is an effective and entertaining way to generate business.
Gamification, the application of game design to non-game functions, can be applied to literally any industry. Everywhere you turn, you will find children, adults, professionals, athletes and students engaging in some type of gamification application. The transformation of children’s outdoor games like jacks, dodge ball and hopscotch, to board games like Monopoly, Scrabble and Checkers inspire new generations of digital games that are played on wireless devices, Xboxes, computers, Playstations, Facebook, Nintendo and computer tablets.
Game based marketing can be applied through techniques like leaderboards, frequent flyer miles, avatars, progress bars, a point system or badges. Why use gamification?
1. To build loyalty.
2. To build a customer referral program.
3. To educate, entertain and motivate consumers.
4. Boosts interactive behavior and engages customers, employees and stakeholders.
5. Increases revenue.
6. Keeps your strategic marketing program fresh and on the leading edge of technology.
7. Builds communities of like-minded individuals networking with each other and your organization.
The gamification network reaches practically every aspect of our lives with a global reach and strategic rules of engagement. Gamifying can be used as a recruiting and training tool for organizations. It is not necessary to reinvent gamification applications, but to reactivate what you already know, then add a new technique to the equation to make it innovative, fun and profitable.
Kym Gordon Moore, author of “Diversities of Gifts: Same Spirit,” is an award winning poet, author, speaker, philanthropist, certified email marketing specialist and an authority in strategic marketing. http://www.kymgmoore.com She is co-founder of Favorite Things for a CAUSE. http://www.favoritethingsforacause.com and was selected as one of the 2012 U.S. World Book Night Volunteer Book Givers.