The Benefits Behind Cause Marketing
By Kym Gordon Moore
For-profit businesses and organizations find ways to support a nonprofit organization beyond the much-anticipated philanthropic donations. Marketing efforts by a business to help raise awareness about their chosen nonprofit organization, will inevitably help to generate donations for the mission of the nonprofit. This type of marketing is known as Cause Marketing.
While this manner of promotion is nothing new in the business sector, Cause Marketing helps to attract unique visitors to the nonprofit and corporate sponsor. It works to improve the image of the for-profit corporation and encourages active engagement, with a mutual collaboration between the nonprofit and for-profit organizations. Consumers are interested in what the companies they support do, outside of their selling or service efforts, in order to give back to the community. Cause Marketing increases their promotion and support for the common message of the nonprofit.
In all realms of Cause Marketing, transparency…continue reading here…