Pinterest Is Seeing Blue With Buyable Pins
By Kym Gordon Moore
When visiting some of your favorite boards on Pinterest, do you wish you could purchase many of those items immediately? Pinterest is a worldwide online community that connects people through shared interests, and allows users to create boards that tell a unique story, while adding and organizing pins to help people discover things visually. According to a 2012 report by Experian Hitwise, Pinterest ranked as the third most popular social media network behind Twitter at number two, and Facebook at number one. In a recent eBizMBA Rank report however, (per Alexa global Traffic Rand and U.S. Traffic Rank, from both Compete and Quantcast), Pinterest currently holds the number four position behind LinkedIn.
Now, this popular online social media site is adding a convenient option to give users the ability to buy right from the pin. With the addition of a buyable pin option, we will probably see this popular social media site quickly move up in rankings. Mobile users and eCommerce shoppers are making more purchases with their devices. Merchants are taking notice and offering more available and convenient buying options for those on the spot, impulse buyers. As more businesses are being discovered on Pinterest, many are expanding their reach and sales globally, by finding innovative ways to acquire new customers and reach segmented audiences. The integration of Pinterest buyable pins is a new way to reach shoppers, while giving them the best possible shopping experience.
Through Pinterest, many boards offer unique ideas and products that pinners would love to be able to purchase for their personal use or décor. More businesses are discovered through Pinterest and successful businesses have acquired new customers with promoted pins. Pinners will be able to make purchases from major retailers, using a simple and secure checkout. Businesses will be able to get buyable pins through online commerce platforms. When you see a pin with a blue price, that indicates the item is buyable directly from that pin. Users that frequently engage in sharing, offering, expanding and building on Pinterest will discover a satisfactory customer experience as merchants make direct shopping easier.
Kym Gordon Moore, author of “Diversities of Gifts: Same Spirit” and “Wings of the Wind: A Cornucopia of Poetry” is an award winning poet, author, speaker, philanthropist, certified email marketing specialist and an authority in strategic marketing communications. http://www.kymgmoore.com She is the Founder of Poets for Hunger, was selected as a World Book Night Volunteer Book Giver for three consecutive years and is a contributing author for “Chicken Soup for the Soul: Thanks Mom.” http://www.poetsforhunger.com/