October is National Apple Month! According to the U.S. Apple Association, National Apple Month is the only national, generic apple promotion in the United States. Originally founded in 1904 as National Apple Week, it was expanded to the entire month of October. National Apple Month´s mission is to increase apple industry sales, and to enhance consumer awareness and usage of apples and apple products. Its goal is to increase apple industry sales through a fall retail display contest, food service promotional contest, to recognize outstanding retailers for their apple merchandising, and to develop strong relations with retail, food service and apple industry members.
The U.S. Apple Association (U.S. Apple) serves one essential mission: to provide to all segments of the U.S. apple industry the means to profitably produce and market apples and apple products. We are committed to serving the entire U.S. apple industry by representing the industry on national issues, increasing the demand for apples and apple products, and providing information on matters pertaining to the apple industry. U.S. Apple is the national voice and the national resource serving the interests of the entire American apple industry.
Whatever your apple intake may be (apple juice, apple cider, apple tea, apple pie, apple cobbler), enjoy a delicious, refreshing apple and bask in this simple pleasure of life! Does an apple a day really keep the doctor away? Hmmm….