The Poetry of ‘Unlike Any’ Athletes by Under Armour

Athletes, Poetry, Under Armour, Brand Marketing, Advertising

Image credit: Under Armour

Ah, the fluidity of poetry found in athletics. In an effort to remove gender from the conversation when recognizing exceptional female athletes, Under Armour launched “Unlike Any” a brand marketing campaign created by Droga5, a New York City-based global advertising agency. Under Armour selected five extraordinary athletes who achieved some incredible feats in their careers: Misty Copeland, Natasha Hastings, Jessie Graff, Alison Désir and Zoe Zhang.

To make these ads more breathtaking, Under Armour turned to the following poets to tell these athletes amazing stories: Aja Monet, Kojey Radical, Dominique Christina, Aristophanes and Saul Williams. This is what I call true poetry in motion. Check out these poetically inspiring videos.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s