My Uncle Mookie (my father’s brother) was quite the comical character. When he came to visit, he and my father would get into some sword-slaying discussions where Uncle Mookie would have the last laugh. It cracked me up. On one particular occasion, he and my father were discussing life insurance. My father said that he didn’t think Uncle Mookie was serious enough to get some. My Uncle Mookie, never missing a beat said, “Of course I have life insurance. I got a piece of the damn rock!” We rolled on the floor from that rapid comeback.
Well for those of you who are unfamiliar with that reference, it was for Prudential Life Insurance Company, because their logo was an illustration of the Rock of Gibraltar and their slogan was “Get a piece of the Rock!” The Rock of Gibraltar means very solid and strong, and will not be destroyed. It is also known as the Jabel-al-Tariq (named after the Berber commander who conquered Spain). It is a monolithic limestone promontory located in the territory of Gibraltar, near the southwestern tip of Europe on the Iberian Peninsula.
Do you have someone who is your “rock,” you know, someone who is dependable, unshakable, and resilient? I think everyone can use a “ride or die” in their corner, but most importantly you need someone who will not bail out on you just when you need them the most. I have a couple of people who are like that in my life, different in their own way but are rock solid in their character, conversation, and conduct. I think we all need that “rock” to help sustain us, especially during those times when we feel weakened by unimaginable circumstances. Some of us look to the spiritual reference of “The Rock” on which we stand, and some of us know that all other ground is sinking sand. Get your piece of the rock and insure your life with confidence.
Solid as a Rock!