Photo courtesy photos-public-domain.com
I love greeting cards. I simply enjoy looking through many of my old cards that people who have long since passed away sent. It makes you appreciate their sentiments even more.
I suppose I am just old fashioned and prefer traditional greetings over digital ones. Personally, I think writing letters, personal handwritten notes and sending a greeting card for any occasion is more intimate than a text or digital e-card even though hard copies get to their destinations longer. Now, I do send e-greetings when I am posting a personal sentiment to someone on social media or just a quick thinking-about-you text attached with an image.
Although there was this daunting task before me to go through hundreds of all-occasion greeting cards I kept through the years from friends, family, and coworkers, I had to decide which ones to keep, recycle or discard. You can’t imagine how emotional that was for me. Still, I love to give and receive them throughout the year although many people favor digital alternatives instead.
There’s so much more to a greeting card than just a piece of paper. The artwork, the poetry of the words and even the shape of the cards show a cohesive, artistic engineering of these elements. The thought, imagination, and creativity that goes into producing a greeting card can be more arduous, yet rewarding than expected.
Even more, we are seeing a drastic shift and reduction in the amount of linear square footage in retail locations that once displayed a wide assortment of greeting cards. Many greeting card companies have closed the majority of their free-standing specialty stores (like Hallmark and American Greetings). While some cards are made with recyclable materials and recycled paper, environmental and sustainability concerns also play a part in the decline of hard copy cards.
Still, the nostalgia of the greeting card explosion resounds with heart and soul, even in the midst of the digital revolution.